For more than 10 years wupti has been the leading online only webshop in Denmark. Today we continue to set the benchmark for digital user experiences and customer satisfaction.


Meet our customers

What do our customers think? See some of our Trustpilot reviews here.

Why join?

wupti marketplace will be a great place for you to showcase and sell your products. With wupti you’ll get the traffic and customers you need just by joining our marketplace.

Leading player in
the Danish market

An average basket
size of nearly 200 €

Known by 90 % of
the Danish shoppers

A conversion rate
higher than 3,5%

Four simple steps and
you are ready to sell

Control prices and
performance easily

How it works

In a few easy steps you too will be ready to sell on wupti marketplace!

Set up shop
Create your shop on the marketplace

Upload catalogue
Choose your prefered upload method

Upload offers
Add stock and prices to your products

Sell products
Sell directly on!


More information

Conditions of purchases: Consumers
Conditions of purchases: Businesses and public authorities

List of prohibition - A list of prohibited brands and categories.

Get started

We'll help you set up your shop and answer all questions you may have. Our strategic marketplace experts are there to help. Trust us - you'll be engaging new customers in no time!